As they gain internet fame through Vietnam-related content across different platforms like YouTube, Facebook and streaming sites, many expats formed a community whom share the same love and interest for the foreign land.

With almost half a million followers on TikTok, more than 400 thousands YouTube subscribers, Russian content creator Nikita Kostritsov of the Hello Nikki channel is famous for doing food review videos and comedy skits about his life in Vietnam. Hundred million online viewers enjoyed watching Nikita, together with his Vietnamese wife, reacting to typical moments in life through the perspective of a foreigner.