Tan Hiep Phat People: Hold Strong Beliefs To Face Continuous Challenges
International developments have washed away the optimistic expectations for 2022. Phuong Hiep Phat's Deputy CEO, that the staff's continuous learning and strong belief in the company will push Tan Phat forward despite the current situation.
16:07 | 29/03/2022
Phuong Uyen Tran voices over #MeToo campaign in Vietnam
According to Phuong Uyen Tran, Vietnamese women have become more emancipated than in other parts of the region, thanks to Vietnam's long history to stand up for itself, and women's active role in doing that.
01:04 | 11/02/2021
Tan Hiep Phat's efforts in ensuring gender equality at workplace
Notwithstanding the difficulty in recruiting more women in the area, which involves a lot of outdoor work, moving from stall to stall, Tan Hiep Phat still works hard to ensure we offer women the same opportunities as men.
00:59 | 11/02/2021
Zero Degree Green Tea's immediate success
The immediate success of Zero Degree Green Tea helped Tan Hiep Phat exceeded its twelve-month sales target within two months, following by many competitors followed suit by jumped into the market.
15:00 | 03/02/2021
How Thanh Quy Tran's initiative came in handy during US trade embargo
While the trade embargo prevented Vietnamese businesses from buying US products and elsewhere, Thanh Quy Tran came up with the idea of forcing water through the fabric from US Army hammocks. Thanks to this, his first business had not been disrupted.
13:00 | 03/02/2021
Dr. Thanh Herbal Tea, the drink of banquets and gatherings
With the ability to rebalance and detoxify the body after excessive eating, Dr. Thanh Herbal Tea was, in the first place, launched in the run-up to Lunar New Year. Since then, the tea has been seen at family banquets, and very common to see bottles of it at weddings and other big social gatherings as well.
10:00 | 03/02/2021
Life Is Difficult: Thanh Quy Tran's nightmare childhood in orphanage
"Despite the cool temperature, they dumped him in a pen wearing just a pair of shorts, a sleeveless T-shirt, and a pair of slippers.", Phuong Uyen Tran wrote about the punishment her father had received at the orphanage when he was small.
07:07 | 03/02/2021
2008 - the booming year of Tan Hiep Phat
Back in 2008 THP was the biggest advertiser in Vietnam. Tan Hiep Phat was everywhere: on billboards, on TV, in magazines, and all over social media. The new jingle was so popular that children were soon singing it in the playground.
16:47 | 02/02/2021
Phuong Uyen Tran's father and mother harmonious traits: Yin and Yang building Tan Hiep Phat's success
While Mr. Thanh Quy Tran is an extremely logical person who has visionary, full of ideas and always eager to experiment, Mrs. Nu Thi Pham is equally intelligent and a great salesperson. They are yin and yang to each other.
15:41 | 02/02/2021
Five Steps to Success: Setting Price
Price, which determines the company's profit margin and has a profound impact on the marketing strategy, is considered one of the most basic elements for any brand, including Tan Hiep Phat's.
09:30 | 31/01/2021
The financial struggles of Phuong Uyen Tran's parents in early age
"Given where THP stands today, it is hard to imagine how difficult it must have been for my parents, Tran Qui Thanh and Pham Thi Nu, in the beginning", Phuong Uyen Tran wrote in her book, saying their financial circumstances was particular for Vietnamese younger generations.
09:08 | 31/01/2021
Media campaign considered one of key factors behind Tan Hiep Phat's success
With the determination to outsmart rivals such as Coca-Cola and PepsiCo, Tran Quy Thanh managed to give the brand crucial breathing space to find its feet.
08:19 | 31/01/2021
Reasons why Tan Hiep Phat chooses tea for its drink
People have less time to make tea themselves, and their increasing concern about health are among the reasons behind the growing values of tea on the drinking market.
08:18 | 31/01/2021
Tan Hiep Phat's viewpoints on the edges of local companies over multinationals
With Tan Hiep Phat, local businesses, which are far more likely to interpret the research correctly, have advantages over multinationals in leveraging customer insight.
14:25 | 28/01/2021
Tan Hiep Phat's high goals and ambition to out-compete multinationals
"Our goal is to become one of the leading food and beverage companies in Asia while catering for global consumers", Mr. Thanh Quy Tran said as he established high goals for the company and made it clear he intended to out-compete the multinationals.
14:11 | 28/01/2021
Thanh Quy Tran's tough childhood and early years into business
Thanh's troubles at the orphanage made him resilient and taught him to overcome obstacles, including how to of a bad situation. His time at the police station during adulthood also failed to deter his business ambitions.
16:19 | 27/01/2021
Branding helps shape Tan Hiep Phat's future business
"The key, as ever with any great brand, is product positioning. In Vietnam, Tan Hiep Phat had a head start because tea is an essential part of the country's national identity", Phuong Uyen Tran wrote about Tan Hiep Phat's key brand strategy.
22:41 | 26/01/2021
Mutually Beneficial Partnerships, one of Tan Hiep Phat's core development criteria
With Tan Hiep Phat, multinationals have been welcomed and done much to boost the economy, as economies benefit from having companies of all different sizes and from the interactions between them, Phuong Uyen Tran shared.
22:37 | 26/01/2021
With Tan Hiep Phat, location defines the success of a product
"Creating a successful product hinges on understanding the place comes from or is being so to, particularly in the FMCG sector", Tan Hiep Phat's Deputy CEO Phuong Uyen Tran shares.
12:15 | 26/01/2021
Tan Hiep Phat is open to any company promoting its future vision
Economies benefit from having companies of all different sizes and from the interactions between them are worth-embracing, along with the virtues of local business.
12:13 | 26/01/2021
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